How to create e-shop
Thursday, December 17 2009 @ 12:14 AM EETFirst of all, you need to know: what will you sell? Ideal - if you already have your off-line business and need only to move it to the Internet. But this is "only" is fraught with many pitfalls. Imagine that you are announcing the sale of any goods received 100 applications, and can meet only 50. You will have to return the money (if you use any payment system - a loss on the commission percentage), attributed to each buyer, and, ultimately, you are sure it (the buyer) will lose.
But suppose that you are fully prepared to enter his proposal on the Internet landscape. Now look at their goods. But whether it will be sold through a network? And if so, in what some volumes? In general, the Internet imposes a trade-specific imprint. The earliest and most popular stores in the network - it stores the computer companies. And no wonder - they have the opportunity to develop the necessary programs, and the original users of the Internet, if not all polls avid computer scientists, then at least people are interested.
But now more and more people away from computer technology (ordinary users) discover network: more computers at home there, more women are actively using the Internet. And this, in turn, affects the range of goods sold. In addition to shops selling computer components in the network, a host of "shops" offering everything from cars and furniture to the women's lacy underwear and products. Experimenting can be any number, but according to many studies of the most popular online products are information, books, audio and video products, computer programs, travel services. That is, these goods, in which the content is more important than appearance. Because appreciate your goods - if it must feel, taste or try on, then bear in mind that potential buyers will be much more critical attitude to the acquisition of such goods through the network. Even in America, where Internet users about 2 / 3 of the population older than 12 years, customers, research shows that still do not really trust completely virtual supermarket, and prefer to buy food in a network with friends on the off-line merchants.
If the goods must be delivered quickly (or a pizza lunch in the office, for example) we must take care of their own rapid delivery service (who needs a hot meal delivered to your house one day? Eat something now I would like). Delivery of large, fragile or very expensive items, too, must take into account the specifics.
If a product fits into the category of selling through the Internet, the next stage - assessment of competitors. Look at other sites offering the same or similar goods, make check purchases, save on your hard drive prices. What is your proposal will be better? The more your site will be more convenient? What additional services you can offer your customers? There is much to ponder.
And most importantly, you must have a clear plan and a clear idea about what would happen if your product is not "will", what would happen if it will sell very high rate, how to behave, if your product will be sold in the quantities that you do not able to abandon its sales, but not enough to justify the project. Then, when you run your store, you can quickly make changes to your plan, depending on the situation.
Pre having considered the majority of the variants of the situation, you will receive an undoubted advantage over competitors.
Source: pricepickle.com holiday coupons
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